Sociology is a science of studying human behaviour and beliefs that is premised on the assumption that interaction between human-beings impacts these behaviours and beliefs.
The most important part of the environment for Homo Sapiens became other humans, leading to the need for more efficient “preening” or “grooming” which is a form of communication.
Maslow’s Hierarchy of Needs was edited to include the need for communication after 50,000 years ago, when the brain changes its wiring to better process complicated social information.
Cultural aspects of human society, such as music, theoretical/abstract thought, man-made beads used as currency, identity, social roles & rules, symbolic cave-art, thinking beyond the present, and God/Afterlife, appeared around 50,000 years ago.
Communicated ideas became so powerful, we would die or at least suffer great harm for them, such as in the Soccer War Honduras/El Salvador 1969 or the Vikings and fish.
The human brain is socially produced, and all experience is perceived inside the human brain, but the rules of this perception are absorbed from the outside.
Multitasking increases the production of the stress hormone cortisol and the fight-or-flight hormone adrenaline, which can overstimulate the brain and cause mental fog or scrambled thinking.
Empathy is a biological trait we share with all social creatures, and mirror neurons help us to achieve altruism by helping us to actually feel sensations that other people feel.
Multitasking creates a dopamine-addiction feedback loop, effectively rewarding the brain for losing focus and for constantly searching for external stimulation.
The prefrontal cortex has a novelty bias, meaning its attention can be easily hijacked by something new – the proverbial shiny objects we use to entice infants, puppies, and kittens.
Key questions for using your sociological imagination are: Who wins/loses in this social arrangement? and What imagined social concepts are creating/defining this situation?
If students study and watch TV at the same time, or check email while in lecture, the information from their schoolwork goes into the striatum, a region specialised for storing new procedures and skills, not facts and ideas.
Without the distraction of TV, the information goes into the hippocampus, where it is organised and categorised in a variety of ways, making it easier to retrieve.
Earl Miller, a neuroscientist at MIT and one of the world experts on divided attention, says that our brains are “not wired to multitask well… When people think they’re multitasking, they’re actually just switching from one task to another very rapidly.