DLP 1 - Graphic Design

• Primary Visual Elements?

  • Line

  • Color

  • Shape

  • Texture

  • Space

  • Form

  • Typography
• Key Principle Design?

  • Contrast
  • Hierarchy
  • Alignment
  • Balance
  • Proximity
  • Repetition
  • Simplicity
  • Function
• Graphics are visual elements that serve as design building blocks. Without these visual elements, there would be no materials for us to arrange into something meaningful.
• 90% of in transmitted to the brain is visual.
• 50% of your brain is active in visual processing.
• 40% of people responds better to visuals.
• 70% of your sensory receptors are in your eyes.
• First Impression Matters - The importance of this stems from the fact that they are always remembered, whether positive or negative. But if a website, a logo, or an advertisement fails to create an impactful statement at the very beginning, the audience will tend to forget it. Consumers will frequently judge a company or product based on its visual appeal and how it is presented to the market.
• Good Design makes a Business Stand Out - Every business faces challenging competition and has to push itself to the top of the race by differentiating its products or services in terms of quality and pricing. Another way of helping a business stand out is by implementing a good strategy in their visual communication in terms of their marketing materials and theproduct itself.
• Good Branding make business memorable - this graphic design refers to how a company visualizes everything, from its logo, website, advertising materials, and products. It doesn’t need good branding to be overly complicated. It only needs to adhere to a

  strict design pattern across all assets owned by a company.
• Good Design Saves time and money - Investing in good graphic design is essential to a company as this will allow a company to be remembered. A company that has good graphic design will be less likely to go through a design overhaul now and then to find

  its identity.
• Good Design Converts - A properly designed website will encourage visitors to take actions such as interacting with the website rather

  than leaving. An effective design should attract visitors to navigate and click buttons such as “buy” and “know more”.
• Good Design Can Tell a story - A well thought out design can evoke the right message for the customer. A good design does not necessarily mean that it should be complex to send accurate information; it can be as simple as the comfort room logo that can be understood regardless of nationality.