One strength is the existence of support for the concept of imprinting:
Regolin and Vallortigara (1995)
Chicks were exposed to a simple moving shape combination. A range of shapes were then shown and the chicks followed the original most closely
What is one limitation of Lorenz's research?
One limitation is that it lacks generalisability to humans:
The mammalian attachment system is much different and more complex than that in birds
For example, in mammals attachment is a two-way process; it's not just that the baby becomes attached to the mother but also that the mother becomes attached to the baby