BT QUIZ #2

• benchmark

  • something that can be used as a comparison to judge or measure other things
• benefits package

  • the total amount of pay and all the other advantages that an employee may receive such as bonuses, health insurance, a company car etc
• bid

  • an offer to buy something, for example a company in a takeover, or the price offered
• bid

  • past tense and past participle bid present participle
• billboard

  • a large sign used for advertising. ____ are usually called hoardings in British English
• blueprint

  • a plan for achieving or improving something
• board also board of directors

  • the group of people who have been elected by shareholders to manage a company
• bonus

  • an extra amount of money added to an employee’s wages, usually as a reward for doing difficult work or for doing their work well
• boom

  • a time when business activity increases rapidly, so that the demand for goods increases, prices and wages go up, and unemployment falls
• boom

  • if business, trade, or the economy is ____, it is very successful and growing
• brand

  • a name given to a product or group of products by a company for easy recognition
• brand

  • to give a name to a product or group of products
• branded

  • goods or products have brand names
• branding

  • the activity of giving brand names to products, developing people’s awareness of them etc
• brand leader

  • the brand with the most sales in a particular market
• brand loyalty

  • the degree to which people buy a particular brand and refuse to change to other brands
• brand manager

  • someone in a company responsible for developing a brand
• brand stretching

  • when a company starts to use an existing brand name on a different type of product, hoping that people will buy it because they recognize the name
• bribe

  • money that is paid secretly and dishonestly to obtain someone’s help
• bribe

  • to dishonestly give money to someone to persuade them to do something that will help you
• bribery

  • dishonestly giving money to someone to persuade them to do something to help you
• broker

  • a person or organization whose job is to buy and sell shares, currencies, property, insurance etc for others
• bidding

  • to offer to pay a particular price for something, for example a company in a takeover
• bid

  • an offer to do work or provide services for a fixed price, in competition with other offers
• boom

  • a time when activity on the stockmarket reaches a high level and share prices are very high
• bidding

  • to offer to do work or provide services for a fixed price, in competition with others
• benchmark

  • good performance in a particular activity in one company that can be used as a standard to judge the same activity in other companies