Consolidation and Maintenance of power: propaganda and censorship
His image and words were used in propaganda to promote him and his message
Ministry of propaganda was set up in 1933 with Goebbels in charge (but propaganda was also widely used before this, eg. Hitler over Germany)
Outsiders were identified and negatively portrayed/discriminated against (jews, homosexuals...)
Weekly newspaper used to spread nazi ideology and antisemitism
Films were also used as propaganda (eg. the film "ich Klage an" to change views on mercy killing)
All available media was used to spread nazi ideology and promote Hitler and the cult of personality (photography, books, music...)
Censorship was widely used (book burnings)