CSR and Communication

Cards (19)

  • Corporate Social Responsibility is the idea that businesses have a responsibility to act ethically and to consider the impact of their actions on society.
  • How can a business be socially responsible?
    • Reducing pollution
    • Contributing to educational and social programs
    • Improving the quality of life of employees
  • What are the benefits of a business being corporate socially responsible?
    • More efficient use of resources
    • Positive publicity (especially PR)
    • Increased interest by potential shareholders
  • Managers need to use a combination of communication and consultation to manage the relationship with stakeholders
  • Communication is the transfer of information between people
  • Consultation involves seeking advice from others about how best to proceed
  • What are the stages in the communication process?
    1. The sender
    2. Message
    3. Medium
    4. Reciever
    5. Feedback
  • What are the benefits of effective communication towards the business manager?
    • Good quality decisions
    • Using information as basis for decisions
  • What are the benefits of effective communication towards employees?
    • Positive communication (praise, etc.) should improve performance of workforce
    • Motivational as employees can feel part of decision-making
  • What are the benefits of effective communication towards customers?
    • Can discover customers needs to help fulfill them (market research)
    • Increase sales and profits
  • What are the benefits of effective communication towards suppliers?
    • Supplies arrive on time, important for Just In Time
    • Quality of goods assured
  • What are the benefits of effective communication towards the public?
    • Increased awareness of business which is useful for marketing and recruitment
    • Increased in profitability and sales
  • Consultation is when someone talks to interested parties to explain developments and issues
  • Consultation is done to gather views
  • The aim of consultation is to ensure that you have sufficient information to make well-informed decisions
  • Consultation is important for employees who may be affected because consultation provides an opportunity to provide their views and understand the reasons for the decision
  • Internal consultations will happen when a major change is occurring
  • Internal stakeholders will be consulted with for major strategic changes to improve the chances of change being successful
  • The two types of consultation is internal and external