CSR and Communication

• Corporate Social Responsibility is the idea that businesses have a responsibility to act ethically and to consider the impact of their actions on society.
• How can a business be socially responsible?

  • Reducing pollution
  • Contributing to educational and social programs
  • Improving the quality of life of employees
• What are the benefits of a business being corporate socially responsible?

  • More efficient use of resources
  • Positive publicity (especially PR)
  • Increased interest by potential shareholders
• Managers need to use a combination of communication and consultation to manage the relationship with stakeholders
• Communication is the transfer of information between people
• Consultation involves seeking advice from others about how best to proceed
• What are the stages in the communication process?

  1. The sender
  2. Message
  3. Medium
  4. Reciever
  5. Feedback
• What are the benefits of effective communication towards the business manager?

  • Good quality decisions
  • Using information as basis for decisions
• What are the benefits of effective communication towards employees?

  • Positive communication (praise, etc.) should improve performance of workforce
  • Motivational as employees can feel part of decision-making
• What are the benefits of effective communication towards customers?

  • Can discover customers needs to help fulfill them (market research)
  • Increase sales and profits
• What are the benefits of effective communication towards suppliers?

  • Supplies arrive on time, important for Just In Time
  • Quality of goods assured
• What are the benefits of effective communication towards the public?

  • Increased awareness of business which is useful for marketing and recruitment
  • Increased in profitability and sales
• Consultation is when someone talks to interested parties to explain developments and issues
• Consultation is done to gather views
• The aim of consultation is to ensure that you have sufficient information to make well-informed decisions
• Consultation is important for employees who may be affected because consultation provides an opportunity to provide their views and understand the reasons for the decision
• Internal consultations will happen when a major change is occurring
• Internal stakeholders will be consulted with for major strategic changes to improve the chances of change being successful
• The two types of consultation is internal and external