They are external factors in the environment that reset our biological clocks through entrainment. This free-running cycle is then brought into line (entrained) by environmental cues, so there is an interaction of internal and external factors.
Light- Scott Campbell demonstrated that light may be detected by skin receptor sites on the body even when the same info isn't received by the eyes. 15 ppts were woken at various times and a light pad was shone on the back of their knees.
Researchers managed to produce a deviation in the ppts usual sleep/wake cycle of up to 3 hours in some cases, suggests that light is a powerful exogenous zeitgeber that not necessarily rely on eyes to exert its influence on the brain.
Social cues- babies are seldom on the same week/cycle as the rest of family, in fact newborn babies' sleep cycle is random. about 6 weeks, the circadian rhythms begin and by 16 weeks babies' rhythms have been entrained by schedules imposed by parents, including adult- determined mealtimes and bedtimes.
Research on jet lag, suggests that adapting to local times for eating and sleeping rather than their own feelings of hunger, fatigue, is effective way of entraining circadian rhythms and beating jet lag when travelling long distances.