Types of Conformity

• Internalisation -when a person genuinely accepts the group norms. Resulting in a public and private change of opinion. This change is usually permanent; the change is the way the person thinks. The change is true even when not in the group's presence.
• Identification- when we publicly conform to be accepted within the group even if we don't believe it. This change of public opinion is onty during/in the groups’ presence.
• Compliance - going along' with something but not changing our private behaviour, opinions. It’s only a superficial change - behaviour stops as soon as group pressure stops.
• Kerman argued the three types of conformity to be

  Internalisation

  Identification

  Compliance