+One strength of the SPE: Zimbardo had control over key variables. Emotionally stable participants were chosen and randomly assigned to the roles of guard / prisoner. This eliminated individual personality differences as an expianation of the findings. If guards and prisoners behaved very differently, but were in those roles only by chance, then their behaviour must've been by the role itself. This degree of control over variables increased the internal validity of the study, so we can be much more confident in drawing conclusions about the influence of roles on conformity.