Week 3

• Business Plan


  • A written document that outlines a company’s goals, strategies, and financial projections.
  • A roadmap for the business and is essential for securing funding from investors or banks
• Importance of business plan

  • provides clarity
  • Helps secure funding
  • Guides decision-making
  • Identifies risks
• Parts of a Business Plan

  1. Executive Summary
  2. Company description
  3. Market research and Analysis
  4. Organization and Management Structure
  5. Products and Services
  6. Marketing and Sales strategy
  7. Operational Procedure
  8. Financial Plan
  9. Appendix
• Executive summary


  • Brief overview of the business plan
  • Includes business name, mission statement, product or services, and financial highlights
• Company description


  • Details about the business, structure, location
  • Includes the problem the business aims to solve and its competitive advantage
• Market research and analysis


  • Defines the target market (age, loc, preferences)
  • Analyzes competitors and industry trends
• Organization and management structure


  • Lists key team members and their roles
  • Includes ownership structure and background of leadership
• Products and Services


  • Describes what the business offers
  • Explains how the product or service solves a problem
• Marketing and sales strategy


  • Outlines how the business will attract and retain customers
  • Includes pricing, advertising, and distribution strategies
• Operations plan


  • Explains the day-to-day operations and logistics
  • Include suppliers, technology, and business location
• Financial plan


  • Provides financial projections (revenue, expenses, profit)
  • Includes funding needs and break-even analysis
• Appendix


  • Additional documents such as resumes, legal agreements, or market research data
• Steps to writing a business plan

  • Research thoroughly
  • Define your business goals
  • Write each section clearly
  • Use realistic financial projections
  • Revised and edit