Enter the market with performance attributes that existing customers don't value
Over time, performance attributes improve to the point where they invadeestablishedmarkets
Disruptive tech indicators:
Focus on the long term
Read and talk to people
Innovation trigger:
A breakthrough, public demonstration, product launch, or other event sparks media and industry interest in a technology or other type of innovation
Peak of inflated expectations:
Excitement and expectations for the innovation exceed the reality of its current capability
In some cases, a financial bubble may form around the innovation
Trough of disillusionment:
Original overexcitement about the innovation dissipates
Disillusionment sets in due to performance issues, slower-than-expected adoption, or failure to deliver timely financial return
Slope of enlightenment:
Earlyadopters overcome initial hurdles and begin to see the benefits of the innovation
Organizations gain a better understanding of where and how the innovation will deliver significant value by learning from early adopters' experiences
Plateau of productivity:
The innovation has demonstrated real-world productivity and benefits
More organizations feel comfortable with the greatly reduced level of risk
A sharp uptick in adoption begins until the innovation becomes mainstream
Responding to disruption:
Build a portfolio of options to invest in a startup
The Gartner hype cycle stages:
Innovation trigger
Peak of inflated expectations
Trough of disillusionment
Slope of enlightenment
Plateau of productivity
Bitcoin:
An open-source decentralized payment system that operates in a peer-to-peer environment without a bank or central authority
Cryptocurrency:
A digital asset where secure mathematics is used to handle transactions, control the creation of additional units, and verify the transfer of assets (uses blockchain)
Blockchain:
A distributed and decentralized ledger that records and verifies transactions and ownership
Makes it difficult to tamper with or shut down
Collaborative filtering:
Classification of software that monitors trends among customers and uses the data to personalize an individual customer's experience
Down churn rate:
Rate at which customers leave a product or service
Windowing:
Making content available to a given distribution channel for a specific time window, usually under a different revenue model
Transfer Pricing:
Price paid when divisions are faced with an overwhelming number of choices
Congestion Effect:
Increasing number of userslower the value of a product or service
Machine learning:
Type of AI that leverages massive amounts of data so computers can improve the accuracy of actions and predictions on their ownwithout additional programming
A/B tests:
Experiments comparing two alternatives, A and B, to find out which performs better
3 core data asset tenets:
1. Accessibility - easy to discover, easy to process for everyone
2. Visualization - easier to explain the data if it can be visualized
3. Value - longer to find, less valuable it becomes