It is located in a 'cut-off' corner of the North East, too far east of the A1 trunk road, and east coast mainline railway.
Students, other young workers and migrants are affected by these images and perceptions:
Young people may feel they want to leave a place with a poor image.
People are attracted to places with positive images.
There are likely to be more job opportunities in places with attractive images, because companies, like people, are attracted to them.