COMMUNICATION PRINCIPLES

• Communication : to persuade, to inform, to entertain
• Communication : to ________, to _________, to ______

  Communication : to inform, to persuade, to entertain
• 4 types of communication : written , verbal, non - verbal, and visual communication
• Nonverbal Communication:

  • Voice
  • Body Language
  • Personal Space / Distance
  • Personal Appearance
• Communication is a complex process that requires us to:

  • know your audience
  • determine your purpose
  • identify your topic
  • expect objections
  • establish credibility with your target audience
  • present information clearly and objectively
  • develop a practical, useful way to seek for feedback
• Communication Process:

  • Source
  • Message
  • Encoding
  • Channel
  • Decoding
  • Receiver
  • Feedback
  • Context
  • Barriers
• Source - the speaker or sender of the message
• Message - the message, information, or ideas from the source or speaker
• Encoding - the process of transferring the message
• Channel - the means to deliver a message such as face-to-face conversations, telephone calls, e-mails, and memos
• Decoding - the process of interpreting an encoded message
• Receiver - the recipient of the message
• Feedback - the reactions or responses of the receiver to the message from the sender
• Context - the situation or environment in which communication takes place
• Barriers - factors that may affect the communication process:

  • Culture
  • Individual differences
  • Language use
  • Noise
  • Past experiences
• Aristotle Model of Communication:

  1. Speaker
  2. Speech
  3. Audience
  4. Effect
• Lasswell's Communication Model:

  • Who: Communicator
  • Says What: Message
  • In which channel: Medium
  • To whom: Receiver
  • With what effect?: Effect
• Shannon - Weaver's Model of Communication

  1. Sender
  2. Encoding
  3. Chanel /// Noise
  4. Encoder
  5. Receiver
  6. Feedback ( VICE - VERSA )
• Communication Ethics:

  • Uphold Integrity
  • Respect Diversity of Perspective and Privacy
  • Observe freeedom of expression effectively
  • Promote access to communication
  • Be Open - minded
  • Develop your sense of accountability
• Guidelines for effective communication:

  • Be clear with your purpose
  • Support your message with facts
  • Be concise
  • Provide specific information in your feedback
  • Adjust to the needs, interests, values and Beliefs of your audience
  • Observe communication ethics
  • Be your natural self and appear very confident