Transactional Leadership

• Transactional Leadership – consists of many of the task-oriented behaviors
• 1. Contingent Reward Dimension – reward followers for doing activity
• 2. Management by exception-active – actively monitor performance and take corrective action when needed
• 3. Management by Exception-passive – do not actively monitor follower behavior and who take corrective actions only when problems are serious
• Transformational Leadership – focus on changing or transforming the goals, values, ethics, standards, and performance of others
• Good leaders possess five characteristics:

  1. Vision
  2. Differentiation
  3. Values
  4. Transmission of Vision and Values
  5. Flaws
• Characteristics that people need for persuasion:

  ✓ Expertise

  ✓ Trustworthiness

  ✓ Attractiveness
• Three aspects of the message presented that has a role in persuasion:

  A. Message Discrepancy

  B. One-Sided versus Two-Sided arguments – pros and cons

  C. Threats