Short term factors affecting voting behaviour

Cards (20)

  • What acronym can be used to remember the short term factors?
    CLIP
  • What does the C in CLIP stand for?

    Campaign
  • What does the L in CLIP stand for?
    Leadership
  • What does the I in CLIP stand for?

    Issues
  • What does the P in CLIP stand for?
    Policies
  • What is the rational choice theory?
    Voting based on self-interest and rationality. Consider how they will be affected by having different parties in government
  • What is valence?

    The idea that people support the party best able to deliver on issues they care about
  • Valence suggests voters aren’t solely concerned with policies but also how much they trust the party to deliver them
  • Valence can be summed up in 3 questions:
    1. Which party do I trust the most
    2. Which party do I trust to handle the economy
    3. Which party will/has been competent in government
  • Labour defeats in 2010 and 2015 elections were partly based on economic voting (poor handling of 2008 financial crash)
  • Voters like leaders with desirable personal characteristics
  • Voters will look at the leader’s past records as politicians
  • Which leader was perceived as weak in the 2015 election?

    Ed Miliband
  • Which leader was punished by the electorate for being seen as indecisive in 2010?

    Gordon Brown
  • Issue voting suggests that voters will decide whom to vote for based on a single issue that means a great deal to them.
  • Issue voting is usually seen as irrational in the sense that someone may vote for a party based on this one issue, even though it might lead to them being worse off in many other ways.
  • What is a manifesto?

    A list of policies a party sets out to try to appeal to voters and persuade them to vote for it.
  • The role of the party leader and how a changing reputation can impact on a party’s fortunes can be seen by comparing the performances of Jeremy Corbyn in 2017 and 2019.
  • There is little doubt that Corbyn’s resurgence was a major influence on the outcome of the 2017 election and the Labour revival
  • A typical example of tactical voting could be Labour supporters voting Conservative to keep out a UKIP candidate in a close UKIP Conservative contest.