content+thematic analysis

• content analysis - changing qualitative data into quantitative data using pre-defined categories
• How to conduct content analysis:

  1. pre-defined categories
  2. read qualitative data
  3. tally for each category
  4. compare numbers between conditions
• content analysis evaluation

  🙂high ecological validity

  it is often pre-existing data from the real world

  therefore it is generalisable
• content analysis evaluation

  ☹️ subjective

  there can be different interpretations of the data

  this questions the internal validity as results may not be trustworthy
• thematic analysis stays qualitative
• thematic analysis:

  1. read the interviews
  2. identify common themes
  3. write up common themes, using quotes from the interviews as evidence
• thematic analysis evaluation

  🙂high ecological validity

  comes from pre-existing data in the real world

  can therefore generalise data

  (real interviews with violent offenders can be transcribed)
• thematic analysis evaluation

  ☹️subjective

  interpretation can differ from other psychologists

  this questions internal validity as we can’t have certain and accurate measurments

  so results will be less trustworthy