The Nazis became popular for a number of reasons: the impact of the Great Depression, the weaknesses of the Weimar Republic, and the strength of the Nazi Party.
The Wall Street Crash
In 1929, the Wall Street Crash happened in the USA. After this, banks lost billions of dollars. Eventually, this was felt by the whole world in the Great Depression.
The main reason the Great Depression affected Germany was because it caused unemployment.
Unemployment
Firstly, US banks stopped loans to Germany.
Next, German industries lost finance and laid off (fired) workers.
By 1932, 40% of workers were unemployed.
The German government had no money so reduced unemployment benefits.
The combination of these factors meant that families suffered and lost faith in democracy.
Failure of the Weimar Republic
It became clear that the government could not solve the problem of unemployment.
Chancellor Müller could not improve Germany’s economy and neither could his replacement, Chancellor Brüning.
Hindenburg's response to unemployment
In response, President Hindenburg lost faith in democracy himself and used Article 48 to bypass (avoid and go around) the Reichstag.
This significantly weakened the Weimar Republic.
Article 48
Using Article 48 to bypass the Reichstag significantly weakened democracy in the Weimar Republic.
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Growth of the Nazis
The Nazis became popular for a number of reasons: the impact of the Great Depression, the weaknesses of the Weimar Republic, and the strength of the Nazi Party.
Extremism
In the economic crisis, the German people turned to extremist parties to quickly solve unemployment.
The Communists gained increasing support from the working class.
The Nazis also gained support because they appealed to a wider group of the German population.
Hitler and intimidation
The Nazi’s gained support because of Hitler’s personality.
Not only a strong leader, Hitler was a mesmerising public speaker who travelled the country to give speeches.
The Nazis also grew because of intimidation tactics (using subtle threats).
The SA and SS fought and eliminated political opponents but also protected the Nazis. This showed the strength of the Nazis.
Propaganda
Propaganda (information designed to influence people) helped spread the Nazi message, emphasising three things.
Firstly, the Hitler Cult. Hitler was presented as Germany’s saviour.
Secondly, volksgemeinschaft (people’s community). The Nazis wanted to restore Germany back to traditional values and focus on an Aryan (Indo-European) community.
Thirdly, anti-Semitism (anti-Jews). They blamed the Jews for the Great Depression in Germany.
Hitler's flexible message - for workers
Hitler was so successful because his message was flexible. He could tailor what he said to his audience.
For businessmen, the Nazis would solve the Great Depression.
For the workers, the Nazis would give employment and food.
For farmers, the Nazis would protect them from Communists who could seize land.
Hitler's flexible message - for other social groups
For the middle class, the Nazis would stop Communism and return Germany to its traditional roots.
For the youth, the Nazis were an exciting movement.
For women, the Nazis would prioritise the family and home.
Between 1928-1932, votes for Nazis rocketed from 2.6% in 1928 to 18% in 1930, to 37% in July 1932.