Persuasive language feature

• Anaphora


  The repetition of a word or phrase at the beginning of successive clauses
• Attacks and praise

  Affirming one idea while criticising their opposite
• Colloquialism


  Using vernacular or even slang language to appeal to the 'everyday' person
• Cumulation / rule of three

  The accumulation of descriptive words or phrases
• Emotive language


  Language that is highly emotional, designed to provoke an emotional response in the audience
• Emphasis


  The devices of repetition, alliteration or cumulation, used to add emphasis to or reinforce an idea
• Generalisation


  A statement that is expanded from a specific statement to a broad one, suggesting that what is true for some is true for most
• Hyperbole


  A deliberate exaggeration, not meant to be taken literally
• Litotes


  An ironic understatement in which an idea is expressed as not being its opposite
• Aphorism


  A short statement if belief or opinion that is expressed as a truth
• Formal language


  Language that conforms to the proper rules of grammar and is appropriate to address an uneducated or unfamiliar audience
• Jargon


  Terminology that us specific to or part of the discourse of a topic
• Tri-colon


  A series of three words, phrases or sentences that are parallel in structure, length and/or rhythm, adding weight to a point
• Anecdote


  A short, personal story about an experience of the speaker or writer, used to establish their familiarity with the topic
• Credentials

  Reference to the writer or speaker's qualifications or past experience to add credibility
• Testimonial


  Endorsement from experts or celebrities in support of the speaker or writer