1.3.1.Product/service design

• The design mix

  • Refers to the combination of elements that make up a prdoucts design,(function/asthetics/cost)
  • Balancing all elements helps the product design to be functional and attractive whilst cost effective for both the consumer and producer
• Function

  • Refers to a products intended purpose and tasks its designed to peform
  • Deternubes how well the products meets consumer needs
• Aesthetics

  • Refers to products visual and sensory appeal
  • Attracts customers,creates brand loyalty and generates word of mouth
• Cost

  • cost of production directly affects the price point the product or servie is sold at
  • A well-designed product should balance cost and value ensuring customers percieve the product as valuable enough to justify its cost while maintainig profitability
• Changes in design mix to reflect social trends

  • Social trends refers to change in attitudes behaviours and lifestyles
  • requires companies to adapt their products to remain relevant to their customers
• Changes as a result of concerns to resource depletion

  • Customers are becoming aware of the need to conserve natural resources and reduce waste
  • design mix may change to reflect waste minimisation,re use and recycling
• Changes about ethical sourcing

  • Means products are produced without exploitation of workers or enviromental damage
  • companies may change their product desing mix to incorporate sustainable materils and production processses