Cultural and social attitudes (what beliefs and lifestyle choices are there in the new market.
Technological
What advancements there are in the market.
Environmental
What sustainable practices a business employs.
Economical
What is the current economy of the market and how it can impact a business expanding. (Look at exchange rates, interest rates, disposable income in the market.)
Political
Any kind of changes happening in the government. Any regulation/deregulation
Legal
Any new taxation or legislation changes.
Ethical
What are the ethical practices in the new market. e.g working conditions
