I. Daniel Blake

• The funding bodies are the BFI (through national lottery) and the BBC
• The film is funded differently from many mainstream films
• BBC films are the film production arm of the BBC. BBC are the prime example of public service broadcasting and as such they have several basic requiremenrs/remits
• BBC remit is to inform education and entertain
• BBC have several basic requiremenrs placed on them by the government to ensure their funding via the licence fee, council taxes and a percentage of lottery funding
• The ruling body of the BBC (BBC trust) ensure that these 'rules' and conditions overseen by government regulations (called the royal charter) are maintained
• BFI?  the British film institute
• Similarly the BFI is a film charitable organisation which promotes and preserves filmaking in the uk
• The BFI was also established by the royal charter to encourage the development of the films and TV arts promoting education about moving image and its impact on society in general
• 16 films also contributed to the films production formed by director Ken loach and regular producer Rebecca O'brien and why not productions a French film production company focusing mainly on French niche films
• In the uk IDB was distrubuted by eone a distribution company responsible for the dissemination of film, television and music around the world, it's recent UK theatrical slate includes Jackie and the girl on the train
• Vast financial profits might be less important for practicioners working in this genre of film than in the larger big budget 'tent pole' type of film
• To contributors working within this realm the art reflected in the work is more important than commercial success
• Critical recognition is infinitely more important making consumers think and reflect on the issues and event within
• The marketing materials establish the status and reputation of the film
• Positive comments on the poster reference to the palm d'or award in the trailer etc
• The genre and director Ken loach are important factors in maintaining an audience. Loach has a long history of directing work in the genre (kes from 1969)
• Unlike some film genres which have been impacted by technical developments and special effects may this genre be particular in its tendency to resist change
• There are specific and distinct potential audiences that the film is attempting to target through its marketing
• The trailer references the bbc, bfi and the palm d'or award. To some extent these references suggest an assumed education and level of media literacy in the target audience
• The trailer explores specific governmental which also may suggest audiences will have an awareness of political and social issues in the UK or maybe even effected by some of these issues themselves
• The only specific star identified in the trailer using inter-titles is the director Ken peach. Loachs work whilst having broad appeal sits firmly within the niche of social realism and you should consider the extent to which fans of his work are pre-sold based on his name alone
• Movie posters, a selection of posters marketing the film tailored to differing potential audiences
• The main theatrical posters contains reviews and quotes positioned against the wall of the background targeting mainstream audiences
• The poster of DB with katie and children derives from a still of a film scene, it contains reference to the film feint the palm d'or award winner may influence potential audiences impressed by this critical recognition
• The painted poster of DB'S had higher intellectual connotations which may influence potential consumers interested in the arts
• The guerrilla marketing campaign. New normadix media projectors were used by kommando marketing to project images and text based questions about the issues from Idb on the side of variety of buildings across the UK
• The promotion of the film through one's partnership with the mirror trinity group. The mirror ran an on-going campaign (through print and digital articles and editorial including one 'written by film character DB addressing the austerity issue as a source of national debate
• Both the film through free ticket offers and banner advertising and the equality for all issues within the film were Brought to the attention of the mirrors readership
• Grassroot campaigns, ground-level publicity including taste maker screenings, street marketing, 'takeovers of regional cinemas' I Daniel Blake speech videos
• Connections with politics with the Labour party in particular including Labour leader Jeremy corbyn supporting the main message behind the film, in response to the Conservative government claims of 'saving the economy of Britain through austerity'
• Promoted/highlighted through the online videos and #wearealldanielblake Via social media
• Premiere of film in cities in England not London, local premieres in Newcastle, Manchester etc where areas of poverty are affected by the governments austerity plans the most
• The BBFC, an independent non governmental body, age rates film and video releases in the uk. However local councils have the power to overrule BBFC decisions and rate films differently. The theatrical release of I. Daniel Blake gained a 15 certificate
• There are some verbal sexual references voiced in the film, particularly in a scene where a man pays a surprise visit to women who is working as a prostitute secretly to try to dissuade her from prostituting herself
• The infrequent use of stronger expletives such as cunt featured buy justified by cunt not impactful
• Two notable scenes of emotional intensity. They include the food bank scene and the ending funeral scene
• Age ratings are important to producers and distributors in guaranteeing an audience for example a 15 rating in the UK opens film to a much wider audience than an 18 certificate
• IDB is an independent social realist directed by renowned filmmaker Ken loach (kes, raining stones, sweet sixteen etc)
• A uk/french Co-Production it received funding from the BFI and BBC films