Mort - Changing Male Identity

• Mort studied the idea of changing male identities
• Mort used the term Metrosexual male
• Mort used the term Metrosexual male which was a term that generally refers to a man whose lifestyles, spending habits, and concern for personal appearance are likened to stereotypes associated with homosexual men
• Mort used the term Metrosexual male - This term became popular in the contemporary UK Society, as football star David Beckham is called Metrosexual Male (someone whose lifestyle is focused on personal appearance)