A good mission statement allows for the generation and consideration of a range of feasible alternative objectives and strategies without unduly stifling management creativity.
TRUE
In the beginning, a new business is simply a collection of equipment.
FALSE
A good mission statement reflects the anticipations of customers.
TRUE
Shared vision creates a commonality of interests that can lift workers out of the monotony of daily work and put them into a new world of opportunity and challenge.
TRUE
Both profit and vision are needed to motivate a workforce effectively.
TRUE
A major reason for developing a business mission statement is to attract customers who give meaning to an organization.
TRUE
When the set of beliefs about a business at its inception is put into writing, the resulting document mirrors the same basic ideas that underlie the vision and mission statements.
TRUE
Some companies develop mission statements simply because they feel it is fashionable, rather than out of any real commitment.
TRUE
It can be argued that mission, not profit or vision is the primary corporate motivator.
FALSE
A mission statement needs to be broad to reconcile differences effectively among, and appeal to, an organization's diverse stakeholders, the individuals and groups of individuals who have a special stake or claim on the company.
TRUE
A vision statement is often the most visible and public part of the strategic-management process.
FALSE
All organizations need customers, employees, and managers, and most firms need creditors, suppliers, and distributors.
TRUE
There is no one best mission statement for a particular organization, so good judgment is required in evaluating mission statements.
TRUE
Strategists who rush quickly to establish objectives and implement strategies often overlook the development of a vision and mission statement.
TRUE
Perhaps the best way to develop a skill for writing and evaluating mission statements is to study actual company missions.
TRUE
Success always obsoletes the very behavior that achieved it, always creates new realities, and always creates new and different problems.
TRUE
All organizations have a reason for being, even if strategists have not consciously transformed this reason into argument.
FALSE
A vision statement is more than a statement of specific details; it is a declaration of attitude and outlook.
FALSE
Some studies have found that having a mission statement does not directly contribute positively to financial performance.
TRUE
A vision statement should be reconciliatory.
FALSE
Well-designed vision and mission statements are essential for formulating, implementing, and evaluating strategy.
TRUE
Establishing a mission should never be made on plausibility alone, should never be made fast, and should never be made painlessly.
TRUE
When the company is successful is, in effect, smug, lazy, and arrogant. It will not be long before failure will turn into success.
FALSE
The extent of manager and employee involvement in developing vision and mission statements can make a difference in business success.
TRUE
A change in mission always leads to changes in objectives, strategies, organization, and behavior.
TRUE
In a recent study, researchers concluded that 90 percent of all companies have used a mission statement sometime in the previous five years.
TRUE
It is especially important for managers and executives in any organization to agree on the basic vision that the firm strives to achieve in the long term.
TRUE
Vision and mission statements often can be found in the front of income statement.
FALSE
Sooner or later, even the most successful answer to the question "What is our business?" becomes obsolete.
TRUE
The process of developing a vision and mission statement represents a great opportunity for strategists to obtain needed support from all managers in the firm.
TRUE
Developing a business mission is a big step toward management effectiveness.
TRUE
Too often, strategists develop vision and business mission statements only when the organization is in trouble.
TRUE
An organization that fails to develop a vision statement as well as a comprehensive and inspiring mission statement loses the opportunity to present itself favorably to existing and potential stakeholders.
TRUE
Another benefit of developing a comprehensive mission statement is that similar views among managers can be revealed and resolved through the process.
FALSE
Considerable agreement among an organization's strategists over vision and mission statements can cause trouble if not resolved.