He believes that the trick is to keep the vision simple but elevated.
Reuben Mark
It is the foundation for priorities,
strategies, plans, and work assignments.
Mission
It is a possible and desirable future state of an organization that includes specific goals.
Vision
It is a magazine who reported that firms using mission statements have a 30 percent higher return on certain financial measures than those without such statements.
BusinessWeek
A Mission Statement Component that asks the question, Geographically, where does the firm compete?
Market
They emphasize the process of developing a mission statement that should create an emotional bond and sense of mission between the organization and its employees.
Campbell and Yeung
He is often called "the father of modern management" for his pioneering studies at General Motors Corporation.
Peter Drucker
It provides the foundation for developing a comprehensive mission statement.
Vision
It should be short, preferably one sentence, and as many managers as possible should have input into developing the statement.
Vision
It is sometimes called a creed statement, a statement of purpose, a statement of philosophy, a statement of beliefs, a statement of business principles, or a statement "defining our business.
Mission
Awarded by the Fortune Magazine in 2009, rated as their 11th "Most Admired Company in the World" in terms of their management and performance.
Wal-Mart
It is a declaration of an organization's reason for being.
Mission
A Mission Statement Component
that ask the question, Is the firm responsive to social, community, and environmental concerns?
Concern for Public Image
A Mission Statement Component that ask the question, What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
Philosophy
They recommend that organizations should carefully develop a written mission statement in order to reap benefits such as to ensure unanimity of purpose within the organization.
KingandCleland
They found a positive relationship between mission statements and organizational performance.
Bart and Baetz
They make sure that question receives the attention it deserves and that the answer makes sense and enables the business to plot its course and set its objectives.
Strategists
It answers the question "What do we want to become?"
Vision
It comes when an individual personally identifies with the underlying values and behavior of a firm, thus turning intellectual agreement and commitment to strategy into a sense of mission.
Emotional Bond
It reveals what an organization wants to be and whom it wants to serve.
Mission
It answers the question "What is our business?"
Mission
It is an enduring statement of purpose that distinguishes one organization from other similar enterprises.
Mission
It is more associated with behavior and the present.
Mission
A Mission Statement Component that ask the question, what is the firm's distinctive competence or major competitive advantage?
Self-Concept
They founded that firms with a formalized mission statement have twice the average return on shareholders' equity than those firms without a formalized mission statement have.