ARTS Q3

• PHOTOGRAPHY - the art or process of producing images by the action of radiant energy and especially light on a sensitive surface (such as film or an optical sensor).

  • From the Greek word “photos” –light and “graphos”- writing.
• TWO DISTINCTIVE

  CHARACTERISTICS OF

  PHOTOGRAPHY

  Immediacy and details

  An image recorded by camera has a sense

  of authenticity. Because the lens capture

  the image objectively, the picture is

  regarded as “true to life” and “at the

  moment”. The camera also takes every

  detail of an image; thus, the result has a

  sense of completeness.

  For these, photographs are vital tools in

  communication fields such as journalism,

  advertising, education, and even in the

  courts of law.
• NOTEWORTHY PHILIPPINE

  PHOTOGRAPHERS

  GEORGE TAPAN

  an award-winning travel photographer who has won two Pacific Asia Tourism Association (PATA) Gold awards, an ASEAN Tourism Association award, and a 2011 National Geographic Photography contest. Into the green zone & mayon volcano
• JOHN K. CHUA

  Best known as an advertising and commercial photographer, with

  over 40 years of experience in this field and numerous local and

  International awards for his work. At the same time, he has applied his

  photo artistry to showcasing the beauty of the Philippines. He is most well-known for his technical excellence in challenging photo shoots to the delight of clients who see the impossible. SNAKE ISLAND IN PALAWAN, BANAUE RICE TERRACES, GULF OF DAVAO, EL NIDO - PALAWAN
• FILM

  • also called motion picture or movie,

  series of still photographs on film,

  projected in rapid succession onto a

  screen by means of light. Because

  of the optical phenomenon known as

  persistence of vision, this gives the

  illusion of actual, smooth, and

  continuous movement.
• Film Genres

  1. Silent film- Charlie Chaplin “Slapstick comedy”

  2. Gangster movies

  3. Horror

  4. Fantasy film

  5. Animated features

  6. Movie musical

  7. War and disaster film

  8. Western “Cowboy movies”

  9. Thriller/suspense

  10. Historical or biographical

  11. Film Epics

  12. Film Adaptations of Literary Classics

  13. Futuristic/ Science Fiction

  14. Special Effects Movies

  15. Documentary Films

  16. Art Films (Indie)
• PHILIPPINE FILMMAKERS

  • LINO BROCKA
  • LAURICE GULLEN
  • MIKE DE LEON
  • MARIO DE LOS
  • REYES
  • MARILOU DIAZ-ABAYA

  TANGING YAMAN – Laurice Guillen

  MAGNIFICO, 2003 – Grand Prix Award for Best Picture (Children’s Film Festival)
• ANIMATION

  the art of making inanimate objects appear to move.

  Animation is an artistic impulse that long predates the movies.

  History’s first recorded animator is Pygmalion of Greek and

  Roman mythology, a sculptor who created a figure of a woman

  so perfect that he fell in love with her and begged Venus to

  bring her to life. Some of the same sense of magic, mystery,

  and transgression still adheres to contemporary film

  animation, which has made it a primary vehicle for exploring

  the overwhelming, often bewildering emotions of childhood—

  feelings once dealt with by folktales.
• COMIC BOOKS

  Another field of print media that highlights the artistic gifts of Filipinos is that of comic books, or komiks as they are referred to locally. The popularity of Philippine comics began in the 1920s when Liwayway magazine started featuring comic strips, such as Mga Kabalbalan ni Kenkoy (The Misadventures of Kenkoy) created by Tony Velasquez. Velasquez went on to be recognized as the “Father of Filipino Comics.”
• First Filipino Cartoon Series “Ang Panday”
• In 2008, Urduja was acclaimed as the first fully-animated Filipino film. It is also called Niko: The Journey to Magika in English-speaking

  countries, is a 2008 Filipino animated adventure-fantasy comedy film and the Philippines' first all-digital full-le. Dayo is written by Artemio Abad, Jr. and Eric Cabahug and directed by Robert Quilao. The film was released on December 25, 2008 as an animated feature film.
• RPG: METANOIA

  is a 2010 Filipino 3D computer-animated adventure

  film produced by Ambient Media, Thaumatrope

  Animation and Star Cinema. It is the first full length

  Philippine animated movie presented in 3D.[1] It was

  an official entry at the 2010 Metro Manila Film

  Festival. It won the title for 3rd Best Picture, Best

  Sound Recording and Best Original Theme Song, as

  well as the Quezon City's Special Citation given for

  being a Gender Sensitive Movie.[2] The stereoscopy

  of the film was made by Roadrunner Network, Inc.
• PRINT MEDIA - any kind of printed content used to circulate

  information to a greater number of audience

  such as books, posters, brochures,

  newspapers publication, and the like. It is

  one of the oldest and basic forms of mass

  communication. It includes newspapers,

  weeklies, magazines, monthlies and other

  forms of printed journals. A basic

  understanding of the print media is essential

  in the study of mass communication.
• Print Media Examples

  • Newspapers – printed publication of folded unstapled sheets containing news, feature

  articles, advertisements, and correspondence.

  • Magazines - are printed periodicals, typically released on a monthly or bi-monthly basis.

  • Books – a written, or printed work consisting of pages or sewn together along one side and

  bound in covers.
• • Billboards – large outdoor board for displaying ads.

  • Posters – a large printed picture used for decorations.

  • Flyers – a small handbill advertising an event or product.

  • Catalogs – a complete list of items, typically one in alphabetical or other systematic order.

  • Coupons – entitling the holder to a discount for a particular product.
• Digital Media

  • are the content viewed through electronic devices like computers, tablets, cell phones, e-books readers, and the like. refers to any communication media that operate in conjunction with various encoded machine-readable data formats. It can be created, viewed, distributed, modified, listened to, and preserved on a digital electronics device.
• Digital defines as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.
• COMMON TYPES OF DIGITAL MEDIA

  Audio - such as a music file or streaming music service

  Videos - recorded, stored and transmitted in a digital

  format

  Digital Publishing – online technology written or print

  material and disseminate it thru electronic devices

  Information – facts provided or learned about something

  or someone

  Photos – collection or gallery of pictures
• Holograms – three-dimensional image reproduced from a

  pattern of interference produced by a split coherent beam

  of radiation

  Social Media – interactive technologies that facilitate the

  creation and sharing of information, ideas, interests, and

  other forms of expression.

  Advertising – activity or profession of producing

  advertisements for commercial products or services.