Principles of marketing

Cards (33)

  • Organizational functions and set of process for creating, communicating and delivering value
    Marketing
  • What is the 3 concept of marketing?
    Product concept
    Selling concept
    Marketing concept
  • What concept is continuous product improvement
    Product concept
  • What concept is unsought or unwanted goods?
    Selling concept
  • What concept is customer first?
    Marketing concept
  • What is the 5 era of marketing?
    Production era
    Sales era
    Marketing era
    Relationship era
    Social era
  • What era of marketing is industrial revolution?
    Production era
  • What era of marketing is high end brands?
    Production era
  • What era of marketing is advertisements?
    Sales era
  • What era of marketing is independent department?
    Marketing era
  • What rea of marketing is customer loyalty?
    Relationship era
  • What is the meaning of CSR?
    Corporate social responsibility
  • What era of marketing is Corporate social responsibility (CSR)?
    Social era
  • What year is the production era
    1925
  • What year is the sales era
    1920s-1950s
  • What year is the marketing era?
    1950s-1960s
  • What year is the relationship era?
    1960s-1979s
  • What year is the social era?
    1975
  • Who said this "It takes months to find a customer seconds to lose one "
    Vince Lombardi
  • What did vince lombardi say?
    It takes months to find a customer, seconds to lose one
  • Bussiness tactic that emphasis "point of sale" trades
    Transaction based marketing
  • Focused on attracting customers, Convert them to customers and complete sales transaction.
    Transaction based marketing
  • Focus on expansion, evaluation and keeping customers in a long term.
    Relationship marketing
  • What is the 2 marketing relationship?
    Internal marketing relationship
    External marketing relationship
  • Suppliers, customers, referral
    External marketing relationship
  • Employees, business partners
    Internal marketing relationship
  • Store profile of customers relationship management
    Data base
  • How to maintain relationship marketing? 1-3
    Be relevant
    Provide value
    Welcome dialogue
  • How to maintain relationship marketing? 4-6
    Be responsive
    Be respectful
    Be authetive
  • What is the 3 level of relationship marketing?
    1st level: focus on price
    2nd level: social interaction
    3rd level: interdependent partnership
  • How to keep customers (3)
    Customer churn
    Frequency marketing
    Affinity marketing
  • Reasons why customer leave
    1st. Boredom
    2nd. No longer have a need for product
    3rd. Move to a new location
    4th. prefer competing produces
  • Essential component of an excellent customer service.
    1 Prioritize each customer
    2 Strive to a great reputation
    3 Apologize when needed
    4 Be reachable
    5 Focus of delivering consistent experience