Principles of marketing

• Organizational functions and set of process for creating, communicating and delivering value

  Marketing
• What is the 3 concept of marketing?

  Product concept

  Selling concept

  Marketing concept
• What concept is continuous product improvement

  Product concept
• What concept is unsought or unwanted goods?

  Selling concept
• What concept is customer first?

  Marketing concept
• What is the 5 era of marketing?

  Production era

  Sales era

  Marketing era

  Relationship era

  Social era
• What era of marketing is industrial revolution?

  Production era
• What era of marketing is high end brands?

  Production era
• What era of marketing is advertisements?

  Sales era
• What era of marketing is independent department?

  Marketing era
• What rea of marketing is customer loyalty?

  Relationship era
• What is the meaning of CSR?

  Corporate social responsibility
• What era of marketing is Corporate social responsibility (CSR)?

  Social era
• What year is the production era

  1925
• What year is the sales era

  1920s-1950s
• What year is the marketing era?

  1950s-1960s
• What year is the relationship era?

  1960s-1979s
• What year is the social era?

  1975
• Who said this "It takes months to find a customer seconds to lose one "

  Vince Lombardi
• What did vince lombardi say?

  It takes months to find a customer, seconds to lose one
• Bussiness tactic that emphasis "point of sale" trades

  Transaction based marketing
• Focused on attracting customers, Convert them to customers and complete sales transaction.

  Transaction based marketing
• Focus on expansion, evaluation and keeping customers in a long term.

  Relationship marketing
• What is the 2 marketing relationship?

  Internal marketing relationship

  External marketing relationship
• Suppliers, customers, referral

  External marketing relationship
• Employees, business partners

  Internal marketing relationship
• Store profile of customers relationship management

  Data base
• How to maintain relationship marketing? 1-3

  Be relevant

  Provide value

  Welcome dialogue
• How to maintain relationship marketing? 4-6

  Be responsive

  Be respectful

  Be authetive
• What is the 3 level of relationship marketing?

  1st level: focus on price

  2nd level: social interaction

  3rd level: interdependent partnership
• How to keep customers (3)

  Customer churn

  Frequency marketing

  Affinity marketing
• Reasons why customer leave

  1st. Boredom

  2nd. No longer have a need for product

  3rd. Move to a new location

  4th. prefer competing produces
• Essential component of an excellent customer service.

  1 Prioritize each customer

  2 Strive to a great reputation

  3 Apologize when needed

  4 Be reachable

  5 Focus of delivering consistent experience