Behaviourism: all behaviours are learned from the environment, animals and humans learn in the same way, we must study observable behaviour as a science.
The Skinner Box (A)
puts a rat in a box
every time rat activateslever in box it is rewarded with food pellet
rat then continues to perform behaviour
Strengths
well controlled research
applied to real world situations
Weaknesses
behaviourists may have oversimplified the learning process
