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Theme 1: Marketing and People
1.2 The Market
1.2.4 Income Elasticity of Demand
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Cards (34)
What happens to the IED of necessities as income levels rise?
Decreases
IED is used by businesses to
forecast
demand and set pricing strategies.
Income Elasticity of Demand (IED) measures how sensitive the quantity demanded of a good or service is to changes in consumer
income
The formula for calculating IED is: % Change in Quantity Demanded / % Change in
Income
Match the type of good with its IED value:
Normal Goods ↔️ Positive
Inferior Goods ↔️ Negative
Luxury Goods ↔️ Greater than 1
What happens to the demand for normal goods as income rises?
Demand increases
The demand for inferior goods decreases as income
rises
Luxury goods have an IED value greater than
1
.
What does the "% Change in Quantity Demanded" refer to in the IED formula?
Change in consumer purchases
The "% Change in Income" in the IED formula measures the change in the consumer's
income
An IED of
1.5
indicates a luxury good because demand increases more than proportionally with income.
Normal goods have a positive IED value because their demand increases as income
rises
What is the IED value for inferior goods?
Negative
Luxury goods are characterized by demand increasing more than
proportionally
with income.
Match the good with its IED description:
Normal Goods ↔️ Demand increases as income rises
Inferior Goods ↔️ Demand decreases as income rises
Luxury Goods ↔️ Demand increases more than proportionally with income
What is the IED value for normal goods?
Positive
Inferior goods have a negative IED value because their demand decreases as income
rises
The income effect for normal goods is that demand decreases with rising income.
False
Match the type of good with its example:
Normal Goods ↔️ Branded clothing
Inferior Goods ↔️ Second-hand clothing
Why is branded clothing considered a normal good?
Demand increases with income
Interpreting IED values helps determine the type of good and its sensitivity to changes in
income
Fresh produce is an example of a
normal good
.
What is an example of a luxury good with an IED greater than 1?
High-end cars
What does a positive IED value indicate about a good?
It is a normal good
Demand for inferior goods decreases as income
rises
An IED value of
1.5
for high-end cars suggests it's a luxury good.
What is the IED value for normal goods?
Positive
Inferior goods have a negative
IED
value.
Provide an example of a normal good.
Brand-name clothing
Second-hand clothes are an example of
inferior
goods.
The nature of the good affects its
IED
.
How does the availability of substitutes affect IED?
Increases IED
The level of income and its distribution can influence
IED
.
Match the factor affecting IED with its effect:
Nature of the good ↔️ Necessities have low IED, luxuries have high IED
Consumer preferences ↔️ Changes can increase or decrease IED