1.10 Social Influence and Social Change

• Social influence refers to the way in which individuals' thoughts, feelings, and behaviors are affected by the presence and actions of others
• Match the concept with its definition:

  Social Influence ↔️ Thoughts, feelings, and behaviors affected by others

  Social Change ↔️ Transformation in societal norms and values
• Minority influence occurs when a smaller group or individual influences the attitudes and behaviors of the majority
• What are the key mechanisms of minority influence?

  1️⃣ Conversion

  2️⃣ Commitment

  3️⃣ Consistency
• What is an example of a historical movement influenced by minority influence?

  Civil Rights Movement
• Moscovici's theory of minority influence highlights three essential elements: consistency, commitment, and flexibility
• Match the element of Moscovici's theory with its example:

  Consistency ↔️ Civil rights activists advocating for equality

  Commitment ↔️ Suffragettes participating in protests

  Flexibility ↔️ Environmental activists using various channels
• What type of action demonstrates commitment in minority influence?

  Bold gesture like protest
• Majority influence refers to the impact of the dominant group's norms and behaviors on individuals
• What is an example of a social change accelerated by majority influence during the COVID-19 pandemic?

  Adoption of mask-wearing
• What is social change defined as?

  Transformation in societal norms
• Social influence occurs through conformity, obedience, or persuasion
• Social change often results from collective actions.
• What are the mechanisms of social influence?

  Conformity, obedience, persuasion
• Social change mechanisms include collective actions and advocacy
• Following authority is an example of social influence.
• What is an example of social change mentioned in the study material?

  Environmental awareness
• Key mechanisms of minority influence in social change

  1️⃣ Consistency

  2️⃣ Commitment

  3️⃣ Conversion
• The Civil Rights Movement challenged racial segregation
• Minority influence requires consistent and committed messaging.
• Who developed the theory of minority influence?

  Serge Moscovici
• Moscovici's theory highlights three essential elements: consistency, commitment, and conversion
• Consistency in messaging is a key factor in minority influence.
• What action by the suffragettes demonstrates commitment?

  Participating in protests
• What does Moscovici's theory of minority influence explain?

  Persuade majority to viewpoints
• Consistency in Moscovici's theory refers to maintaining a clear and consistent message over time
• Commitment in Moscovici's theory is demonstrated through strong actions, such as hunger strikes by the suffragettes.
• What does flexibility in Moscovici's theory allow minority groups to do?

  Adapt messaging without compromise
• Moscovici's theory highlights how minority influence can lead to social change.
• Match the mechanism of minority influence with its description:

  Consistency ↔️ Maintaining a clear, unwavering message

  Commitment ↔️ Demonstrating conviction through bold actions

  Flexibility ↔️ Adapting messaging without compromise
• Consistency, commitment, and flexibility enable minority groups to challenge established norms.
• What is the dual impact of majority influence on social change?

  Hinder and facilitate
• Conformity and obedience can stifle innovation and suppress dissent.
• What is informational social influence (ISI) in the context of social change?

  Adopting beliefs based on information
• Match the mechanism of ISI with its example:

  Information Provision ↔️ Climate change reports influencing eco-friendly behaviors

  Peer Endorsement ↔️ People wearing masks after seeing health professionals do so

  Authority Influence ↔️ Following vaccination guidelines from public health authorities
• ISI facilitates social change by reducing uncertainty and encouraging new behaviors.
• What motivates individuals in normative social influence?

  Approval or avoidance of disapproval
• Normative social influence can either hinder or accelerate social change depending on existing norms.
• Normative social influence occurs when individuals conform to group norms to gain approval
• When majority norms align with traditional practices, resistance to social change increases.