According to the 2011 UK Consensus, minority ethnic groups represent 12.9% of the population, and the 2021 UK Consensus shows this number increasing to 18%
The UK is seen as a multicultural society, where different languages & cultures exist
It is argued that media representations of majority & minority ethnic groups should reflect the diversity of the UK's multicultural society (some argue that the media should help assimilate immigrants to British Culture)
There is evidence of continuity & change in media representations of minority & majority ethnic groups
Some research finds evidence that media representations of minority ethnic groups are shaped by what media professionals believe a White British audience want to see, hear and read (resulting them being under-represented or negatively stereotyped)
Sociologists have found evidence that media representations of ethnic minorities are shaped by what the White British Culture want to see (resulting in under-represented or negatively stereotyped leading to marginalisation)