Stakeholder objectives

• Stakeholders interests vary and so this may cause conflict. The business has to balance this
• • shareholders and owners want to ensure the business is successful and are interested in how much profit the business can make
• managers want a good salary and opportunities for further career progression
•  employees want good levels of pay, job satisfaction and job security, and may also be interested in career progression
•  customers want good quality and a range of products at reasonable prices
• suppliers want to receive payments on time, and regular orders
• the local community may be looking for work, which local businesses can provide
• pressure groups want to increase knowledge of their cause
• the government wants businesses to create more jobs in order to raise more money from taxes and save money on benefit payments