Malik (2008) - Positive Media Representation of Ethnicity

• Malik conducted her later studied on negative & positive representations of ethnicity in 2008
• Malik (2008) found most white viewers thought the media were doing a satisfactory job in representing multicultural Britain, whilst also other ethnic groups felt it was poor
• Malik (2008) argued there had been a change in representation in alternative media (not mainstream) that portrays the experience of minority ethnic communities from their perspective
• Malik (2008) noted a change in representation is evident in Reality TV, stating that "viewers interviewed for the research praised programmes such as Strictly Come Dancing, The Apprentice and X Factor for reflecting diversity"
• Malik (2008) stated that Reality TV has "become one of the most racially varied forms of programming today"