How stakeholders affect

• Shareholders and owners


  Owners have the most impact, as they make decisions about the activities of the business and provide funding to enable it to start up and grow. Shareholders influence the objectives of the business
• Managers


  Managers make some recommendations and decisions that influence the business’ activity
• Employees


  Employees may have a limited amount of influence on business decisions. However, they can also affect the business directly
• Customers


  Customers buy products and services and give feedback to businesses on how to improve them. Customers are also able to influence others by recommending the business to friends or by warning them against using the business
• Suppliers


  Suppliers can have a significant impact on a business if there are any changes in the quality of the goods they supply or the reliability of their deliveries
• Local community


  If a business affects a large number of local residents negatively, they may protest or object through the local council. They can also support businesses by buying products and services
• Pressure groups


  Pressure groups can improve working conditions for employees and help them to get fair pay. They can also try to influence customers’ opinions of a business
• Government


  Governments can pass new laws, change tax levels or amend levels of government spending in ways that affect the business