• Refers to the knowledge and skills necessary to do behavior that influences actions
• Must know what the behavior are and how to perform them
• Needs Clear instructions or training
• Refers to the ability of humans to think and to expect certain results in certain
• Are the values such as chest x-rays for tuberculosis screening that people place on an
• The more highly valued the expected outcome, the more likely the person will
perform the needed behavior to yield that outcome.