The size of a business can be measured in terms of its sales, its value, or the number of employees it has. In order to expand, the business needs to increaseone or more of these elements
Benefits of expansion include:
economies of scale
morepower in the market
increased status and reputation will make it easy to launch new products
staff may be rewarded, which will increase motivation
more money
Drawbacks of expansion include:
slower decision making and communication as the hierarchy grows
messages may become distorted
employees may become demotivated as they feel less important to the business
the business becomes harder to manage as it may be based in a number of different locations
Businesses growth can occur through either internal (organic) growth or external (inorganic) growth