tries to find out the basic semantic elements which exist in all languages of the world
=> lexical, grammatical concepts + concepts of cultural norms
Universalism = thought influences language
human thought = similar across all cultures
all languages = similar as far as their conceptual categories are concerned
Linguistic/ cultural relativity = language influences thought
differences in ling. conceptualization = key role
lexical + grammatical concepts = influenced by the culture in which they have developed
Culture-specific words = food terms (Sauerkraut, haggis), terms for customs (St. Patrick‘s day), terms for social institutions (Kindergarten, Supreme Court)
Cultural factors = influence language; e.g. Brazil culture points to the past, when they look at the future