Children as Users of Media

• Children are often portrayed as more skilled at using media than adults, this can lead to a 'faith in technology' rather than 'faith in parents'
• Adult's concerns over the safety of children and their use of the Internet are source of a number of moral panics related to it
• It is argued that the advertising industry targets children by 'pester power' which is persuading parents to buy consumer goods targeted at them e.g. Phones, Game Consoles and this can lead to financial strain