Carrigan and Szmigin (2000) - Old Age Media Representations

• Carrigan and Szmigin (2000) completed their studied on media representations of older age
• Carrigan and Szmigin completed their studied on media representations of older age in 2000
• Carrigan and Szmigin (2000) shows the effect of an older audience on advertisers’ representations of age
• Carrigan and Szmigin's study (2000) shows the effect of an older audience on advertisers’ representations of age, which has led to an increase in positive images of ageing & positive roles for older people
• Carrigan and Szmigin's study (2000) shows the effect of an older audience on advertisers’ representations of age, which has led to an increase in positive images of ageing & positive roles for older people (Advertising of Cruise Ships, often has positive older people)