Cuddy and Fiske (2004) - Older Age Media Representations

Cards (4)

  • Cuddy and Fiske completed their studies on media representations of older people in 2004
  • Cuddy and Fiske (2004) completed their studies on media representations of older people
  • Cuddy and Fiske (2004) found that in US TV shows, only 1.5% of characters were elderly
  • Cuddy and Fiske (2004) found that most elderly people had minor roles and were viewed in a comical way based on their mental, physical and sexual capacities ('Myrtle from Superstore')