Feminist View - Media Representations of Age

• Feminists argue that media representations of the elderly in the media has shown to be sexist
• Feminists argue that the media portrays men as mature e.g. The Silver Fox
• Feminists argue that the media places women into radio or minor roles
• Feminists believe older women are placed into more minor roles, for example, Female ITV Presenter on 'This Morning' Fearne Britton who was aged 52 was replaced by Holly Willoughby who was much younger
• Stiller and Gibson (1999) argued that media representations of old age reinforced the patriarchal structure of society (Feminist View of Media Representations of Age)
• Stiller and Gibson argued that media representations of old age reinforced the patriarchal structure of society in 1999 (Feminist View of Media Representations of Age)