Marxist View - Media Representations of Age

• Marxists argue that the media is part of the superstructure and helps the ruling class because it transmits ideology
• Marxists argue that the media makes inequalities of society appear to be natural & fair, but the inequalities come from capitalism
• Marxists argue the idea that elderly people are viewed negatively reflects the capitalist view that the elderly are no longer useful to the capitalist society due to their inability to work 
• Marxists argue the use of advertising for both young & older people links to the capitalist ideology and boosting the capitalist society
• Gramsci (a Neo-Marxist) argues that the media is used to manipulate youths into being submissive to the ruling class ideology, so they don't rebel and keep capitalism stable