4. Hitler became party leader in July 1921
he defeated Drexler in a leadership contest - he surrounded himself with people that were selected for their skills
Rudolf Hesse - wealthy, academic - Hitlers deputy
Hermann Goering - young, wealthy, WW1 fighter pilot
Julius Streicher - publisher who founded the newspaper
Ernst Rohm - ex-army officer who was popular with ex-soldiers
he also made powerful friends - General Ludendorff, leader of the German army in WW1