Refers to the informationexchangedbetweenindividuals through verbal and non-verbal (gestures, body language)
Communication
Information that the source wants to communicate
Message
Assemblingmessage so receiver can understand it
Encoding
Medium, where message is communicated through
Channel
Receiver processing (understanding, listening) the information
Decoding
Receiver of information
Receiver
Reply, response, or reaction
Feedback
mass of communication
Media
ability to access, analyze, response to range of media.
Media Literacy
knowledge obtained form investigation.
Information
ability to recognizewheninfo is needed and to locate, evaluate, and effectively.
Information Literacy
ability of an individual either workingindependently or with others, responsibly.
Technology Literacy
According to UNESCO, Defined as a set of competencies that empower citizens to access retrieve understand evaluate and use create as well as share information and media content in all formats using various tools in a critical ethical and effective way in orderto participate and engage in personal professional and societal activities
Media and Information Literacy
Refers to the time beforetheexistence of written or recordedhistory
Prehistoric age
Also known as the stoneage and the metalage
Prehistoric Age
Learned how to sharpen theirtools
Prehistoric Age
Claytables, printingpress using wood blocks, petroglyphs and pictographs
Prehistoric age
Selling of goodsboostedduetomassproduction
Industrial age
Printingpresssteampowered, telegraph and mechanicaltypewriter
Industrial age
used as a writingmedium, especially for writing in cuneiform
Claytablets in Mesopotamia (2400BC)
This method of
printing originated in Asia, specifically China, and some of the
earliest examples of Chinese woodblock printing date back to
before 220AD.
Printingpress using woodblocks (220AD)
are rockcarvings made by pecking
directly on the rocksurface using a stonechisel and a
hammerstone.
Petroglyphs
In prehistoric art, the term "pictograph" or
"pictogram" describes an image, sign or symbol which is
created in order to express some idea or information
Pictographs
The steam-poweredrotaryprintingpress, invented in 1843 in the United
States by RichardM.Hoe, ultimately allowed millions of copies
of a page in a single day.
Printing Press for Mass Production (19th Century)
Developed in the 1830s and 1840s by Samuel
Morse and other inventors, the telegraph revolutionized long-
distance communication. It worked by transmitting electrical
signals over a wire laid between stations.
Telegraph
The invention of various kinds of
machines was attempted in the 19thcentury. Most were large
and cumbersome, some resembling pianos in size and shape.
The first typewriter had no shift-key mechanism—it wrote capitallettersonly.
Mechanical Typewriter
refers to an object that has electroniccomponents, such as sensors, microchips, which functions once it is connected to an electronicoutlet.
Electronic Age
is a small portable
____ receiver that uses transistor based circuitry. The RegencyTR-1, the world’sfirstcommercialtransistorradio
Transistor Radio (1954)
______ is the electronic delivery of movingimages and sound
from a source to a receiver. The 1940s __s didn't look like
today's ______. Most had picture screens between 10 and
15inches wide diagonally, inside large, heavy cabinets.
Television
ElectronicNumericalIntegratorandComputer
ENIAC
ENIAC (ElectronicNumericalIntegrator and Computer) was the first programmable,
electronic, general-purpose digital computer. It was Turing-complete, and able to solve "a largeclassofnumericalproblems" through reprogramming.
Large Electronic Computer
is a period in human history
characterized by the shiftfromtraditional industry that the IndustrialRevolution brought through industrialization, to an economy based on information computerization
Information Age
One-directional
Traditional Media
Audience is more involved
New Media
Media experience is limited
Traditional Media
Able to feedback simultaneously
New Media
The sense of receptors used are
very specific (i.e., print media
requires sense of sight, radio
requires sense of hearing, and
television and film requires both)
Traditional Media
The media experience is more interactive
New Media
it can be oral and written communication
Verbal
are signs, symbols, colors, gestures, body
language, facial expression