marketing

• What is marketing?

  it is the activity of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large
• Marketing


  refers to activities a company undertakes to promote the buying or selling of a product or service. This includes advertising, selling, delivering, products to consumers or other businesses.
• Goals of Marketing

  Understand the market and its consumers and satisfy their changing needs and wants.
• Goals of Marketing

  Introduce and innovate products and services that improve human condition and the quality of life.
• Goals of Marketing

  Design and implement effective customer-driven marketing strategies.
• Goals of Marketing

  Develop marketing programs that deliver superior value to consumers.
• Goals of Marketing

  Build and maintain beneficial and profitable consumer relationships.
• Goals of Marketing

  Capture customer value to create profits
• Goals of Marketing

  Promote value transactions with full regard to society's well-being
• Product

  These are capable of satisfying the need and giving value to the customers
• Place

  Needed on how a company can effectively and efficiently get its products to its consumers through product distribution
• Product distribution

  supplier -> manufacturer -> wholesaler -> retailer -> end consumers
• Price

  a monetary value that a marketer changes for a product or service.
• Promotion

  activities or series of activities that are intended to boost the sales of a product or service, usually short-term
• Production Concept

  Consumers will favor products that are available and highly affordable. This concept is one of the oldest marketing management orientations that guide sellers
• Product Concept

  Build a quality product and set reasonable price, very little marketing effort is needed to sell it. The product generates the demand "build it and they come".
• Selling concept

  consumers will not normally buy enough of a product unless it agressively promoted on them.
• Marketing concept

  major purpose of an organization is to identify consumer needs and then its adapted by the organization in a way that will satisfy the customers.
• Societal concept

  focuses on satisfying consumer needs and demonstrating long run concern for societal walfare in order to achieve company objectives
• The American Marketing Association (AMA) defines marketing as "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives".
• Philip Kotler's definition of marketing is --- "Marketing is a social and managerial process by which indivduals and groups obtain what they need and want through creating and exchanging products and value with others".
• Businessmen refer to marketing as the process of distribution. Marketing represents all business activities involved in the determi-nation, creation, and satisfaction of human wants at fair prices.
• importance 


  marketing is an activity method, and strategy that we choose to connect, communicate and help people with our products and services. It is an act of courage, confidence, and skills that inspire someone to help others through products and services. It is a method to improve employment and increase economic development and activity. In simple words, marketing is a method to educate and attract people towards the right product and services.
• The goals of marketing can be broken down to five main areas: to raise brand awareness, to generate high quality leads, to grow and maintain thought leadership, to increase customer value, and to empower colleagues to become brand ambassadors.
• marketing concepts/marketing management orientations relate to the philosophy a business uses to identify and fulfill the needs of its customers, benefiting both the customer and the company. The "marketing concept" proposes that in order to satisfy the organizational objectives, an organization should anticipate the needs, wants, and demands of consumers more effectively than competitors.
• Needs: something necessary for people to live a healthy, stable, and safe life. When needs remain unfulfilled, there is a clear adverse outcome: a dysfunction or death. Needs can be objective and physical such as the need for food, water, and shelter; or subjective and psychological such as the need to belong to a family or social group and the need for self-esteem.
• Wants: something that is desired, wished for or aspired to. Wants are not essential for basic survival and are often shaped by culture.
• Demands: When needs and wants are backed up by the ability to pay, they have the potential to become economic demands.
• The Customers - are an important part of any business.
• The Competitors - The customers always have a choice to buy from your company. Always create a unique value proposition than your competitors.
• The Company - you can stand out from the crowd and reach out your target customer by offering a unique product or service and have a competitive advantage.
• Brand approaches 


  Building a brand from the ground up stands out is no easy task. A great band help your products stand out from the crowd. A brand isn't recognizable name and logo that distinguishes you in a crowded market.
• Brand Name

  product name is critical part of the brand. It increases the customer recognition, impression and recall of the particular product.

  Meaningful: it communicates your brand essence, conjures an image, and cultivates a positive emotional connection.

  Accessible: people can easily interpret it, say it, spell it, or Google it.

  Visual: you can translate/communicate it through design, including icons, logos, colors, etc.
• Tagline or Slogan

  • a catchy slogan is a nice-to-have-asset --- something brief and descriptive you can use as a tagline in your social media bios, website header, custom business cards, and anywhere else.
  • a slogan is short, catchy, that makes a strong impression.
• Company Logo

  • a company logo design is probably one of the first things that come to mind when you think about building a brand.
• Traditional marketing is nothing new as it's forms of marketing that have been around and exposed for a long time to at one point or another. It is convenient mode of marketing that help reach out to a semi-targeted audience with various offline advertising and promotional methods.
• Contemporary Marketing

  • refers to marketing strategies that are consumer-focused. These offer products and services based on what the target market desires rather than what the company wants them to have, and becoming able to take advantage of more advanced marketing funnels to track progress.
• Social Media Marketing

  • using social media platforms is effectively free and is a great way to get the word out about you and your product.
• Search engine optimization

  • majority concerned with increasing business' visibility and rankings search engine result pages. It is a simple way of attracting organic traffic of potential customers to a website.
• Pay per click advertising

  • presented on search engine result pages or web pages where the advertiser is only charged based on the number of times someone clicks on the ads goes to the advertisers target website.