Audiences

• Key factors when writing presentations:

  1. Language:

  - Avoid vulgarity or inappropriate language.

  - Reserve technical terms for experienced audiences.

  2. Multimedia:

  - Use sound, video, and animation to capture attention.

  - Be cautious not to overwhelm the message with distractions.

  3. Interaction:

  - Engage the audience through QnA

  - Respect audience members who may not want to participate fully.
• Key factors when writing presentations (continue):

  4. Length:

  - Keep presentations interesting to sustain audience attention.

  - Shorten presentations for younger audiences to prevent boredom.

  5. Examples:

  - Choose examples carefully to avoid alienating or offending specific audience segments.

  - Simplify complex ideas with graphs or animations.
• Audience Characteristics:

  Age Range:

  • Very young children: animations, bright colors, large font size, sound.

  Older users: simple, attractive color scheme, easy navigation.

  Income Levels:

  • Consider target audience's income for appropriate product advertisement.

  Interests:

  • Understand their preferences.

  Tailor content and offers accordingly.

  Disabilities or Impairments:

  • Ensure accessibility: large font size, contrasting colors, concise language, include sound.
• Needs of the audience:

  Young Children:

  • Bright, cheerful colors
  • Animation and sound
  • More pictures, less text
  • Large font, simple words
  • Games included
  • Easy-to-use interface (touch or voice)

  Adults and Older Children:

  • Attractive display
  • Interesting content
  • Mix of text and images
  • Appropriate language
  • Bullet points for readability

  Older People:

  • High contrast colors
  • Larger font size
  • Easy-to-use touchscreen
  • Consistent display
  • Avoid technical language
• Key Factors:

  1. Consideration for Accessibility:

  • Ensure readability for users with sight impairments or disabilities.
  • Use clear fonts and avoid complex language.

  1. Engagement and User Attention:

  • Simplify language to cater to children or non-native English speakers.
  • Maintain user interest to prevent abandonment of the website.

  1. User-Friendly Design:

  • Implement attractive screen designs to draw users in.
  • Keep interfaces clear and easy to navigate to sustain user engagement.
  • Minimize frustration caused by excessive typing or poorly designed layouts.
• Software Copyright and Protection:

  • Software is protected by copyrights.
  • It is illegal to copy, distribute, or use software without proper licensing.
  • Unauthorized copying or distribution of software is known as piracy.
  • Measures are taken to prevent piracy, such as product keys, license agreements, and holographic labels.
  • Some software requires the original installation media or a dongle to run, preventing unauthorized use.
  • Dongles are small devices plugged into USB ports to enable software functionality and prevent piracy.