observation that in post modernity we witness the decline of absolute truth and the rise of relativism - where no single dominant meaning can be agreed on
POMO hyper reality
Baudrillard
essay called Simulation, he attempts to explain differences between 'reality' as lived by individuals and the so called reality portrayed by the media
individuals obtain what they experience as real knowledge about the real world from the media - hyper reality
POMO consumption
Baudrillard
views consumption not as merely economic and material activity but also as a symbolic and status differentiating activity
POMO hyper reality
Umberto Eco
defines hyperreal as that which is more real than real
the nature of relationships between the media and audience is changing
POMO metanarrative
Lyotard
the post modernist world is characterised by a spreading cynicism about meta narratives including world religions or political ideologies such as socialism or liberalism
POMO
Kaplan
pop and rock videos as examples of post modern culture because they abandon all notion of narrative structure - there is no attempt to tell a story
POMO 2 key themes associated with PoMo
Trowler
is that of a society that has come after modern societies which is information rich, global and composed of many sub groups and cultures
sees Pomo as a way of knowing the world, one which questions the nature of truth , reason and even reality
POMO media saturation
Baudrillard
we live in a media saturated world - a world where we are bombarded by media and advertising messages
POMO simulacra
Baudrillard
codes generated by the agencies of signification become our rules for organising our lives - these codes are so powerful that we lose the ability to distinguish between reality and image
thus for Baudrillard the post modern world is dominated by 'simulacra' - false or deceptive images
