Although flooding is a very effective way of treating phobias, it is not always the best way of treating them. This is because exposing the client to something they find distressing can be highly traumatic for the client. The client is made aware of this before the therapy begins. However, that doesn’t necessarily mean that the client will be able to cope. furthermore it could backfire and make the patient even more frightened of that thing.Therefore, for at least some people, other therapies may be a better way to treat their phobias. For those patients who do choose and stick w flooding it appears to be an effective, and relatively quick, treatment. Choy et al. (2007) reported that both effective but flooding was the more effective of the two at treating phobias.