Maintanance

• ·         Positive Reinforcement

  ·         Addiction/compulsivity

  ·         Due to rewarding effects- excitement, pleasure, fun

  ·         Positive social experiences

  ·         Social status

  ·         Enjoyable environments
• ·         Dopamine (adrenaline rush)

   

  ·         Disclaimer- this is not a well-researched area.

   

  ·         Behavioural addictions are thought to trigger the same biological research.
• ·         Negative reinforcement

  ·         Post-shopping blues- feelings of emptiness when you have not been shopping can’t afford to shop

  ·         Go shopping again to remove the unpleasant feelings associated to not shopping