Evaluation

• A weakness of shopping addiction is that most evidence is self-reported
• ·         Gender differences- Dimittmar (2005)

   

  ·         Women compulsively shop for clothes, shoes, cosmetics and jewellery

   

  ·         Men compulsively hop for electronic goods and hardware

   

  ·         This reinforces gender stereotypes
• Jorj Matthews (2017)

  ·         46 study review

  ·         Shoppers attitude towards products were significantly more positive when endorsed by a celebrity.
• ·         Cognitive factors

   

  ·         Shopping addiction cannot be explained by learning approach factors alone