Lisa LaFlamme

• Ethical considerations regarding the dismissal of Lisa LaFlamme from CTV:
• Customers watched the channel for her, as she is good and people don't like change
• It was considered ethical due to targeting a newer, younger demographic by making a switch to align with changing viewer habits and perceived needs of their customers
• Employers viewed it as unethical because she has the choice to do what she wants with her hair, highlighting double standards
• It was seen as good for Lisa to portray herself in a certain way, especially since she is in a public-facing role with certain expectations and responsibilities to set a standard for others
• The financial community perceived it as not the best decision, as it could be seen as discriminatory and lead to negative global headlines, which would be bad for the company and investors
• However, it could also be beneficial by potentially increasing investor profits
• The general public's opinion was divided, with some believing it was ethical if viewership did not decrease
• The decision perpetuated social expectations and norms regarding women's appearance, potentially leading to sexism and ageism
• On the positive side, it could create more opportunities for younger news anchors and contribute to cultural diversity
• Consideration of Lisa LaFlamme joining City News:
• It was the right decision for City News to hire Lisa LaFlamme due to positive public reaction and her experience
• Hiring her made the company look good and received an amazing response from the public
• After a previous issue with Rogers outage, City News, owned by them, made a strategic move by bringing Lisa on board
• However, some viewed it as a bad decision due to the high cost of hiring a highly qualified and reputable anchor like Lisa LaFlamme
• There were concerns about maintaining the company's reputation and avoiding hypocrisy, to prevent facing similar viewership issues as CTV